Did you ever stop to think about the origins of Rudolph the Red-Nosed Reindeer?
Probably not.
But it’s a true story with a happy ending.
It starts like this:
Rudolph came to life in 1939 when the Chicago-based Montgomery Ward company asked one of their copywriters, 34-year-old Robert L. May, to come up with a Christmas story they could give away in booklet form to shoppers as a promotional gimmick — the Montgomery Ward stores had been buying and distributing coloring books to customers at Christmastime every year, and May’s department head saw creating a giveaway booklet of their own as a way to save money. Robert May, who had a penchant for writing children’s stories and limericks, was tapped to create the booklet.
May, drawing in part on the tale of The Ugly Duckling and his own background (he was often taunted as a child for being shy, small, and slight), settled on the idea of an underdog ostracized by the reindeer community because of his physical abnormality: a glowing red nose. Looking CONTINUE READING: Snopes: The True Story of Rudolph the Red-Nosed Reindeer | Diane Ravitch's blog