Unlike public schools, private businesses like charter schools spend millions of public dollars a year on advertising and marketing.
Putting aside widespread fraud and corruption in the segregated charter school sector, this is an enormous waste and abuse of public funds, especially at a time when public schools are being starved of much-needed public funds and struggling to meet the needs of students. This is money that can and should be invested in teaching and learning, where it is most needed.
Many are also wondering why privately-operated charter schools need to spend so much public money luring students and families through advertising and marketing if, as charter school proponents repeatedly claim, they are so good, so attractive, and so superior to public schools?
The situation is doubly absurd when it comes to cyber charter schools, also known as virtual charter schools. These privately-operated online charter schools have even fewer “costs” and less overhead than poor-performing brick-and-mortar charter schools, yet they feel comfortable diverting precious public dollars to lure parents and students. Perhaps the worst part is the bang-for-the-buck part: virtual charter schools are notorious for their abysmal academic record and very low graduation rates. Cyber charter schools CONTINUE READING: Charter Schools Spend Millions On Advertising and Marketing | Dissident Voice