Sandy Hook Promise releases jarring back-to-school PSA depicting anxiety around school shootings
A powerful back-to-school PSA by Sandy Hook Promise (SHP) is depicting the fear and anxiety that students face as they re-enter their classrooms with supplies and essentials for the new year and discover alternate uses for them during a school shooting.
The one-minute seven-second video created by the Newton, Conn.-based nonprofit organization was released on Wednesday morning. Since its release, it’s made an impact.
“SHP and BBDO New York have produced the new PSA video that starts off as a cheery and often-familiar back-to-school ad but slowly unfolds to highlight students using everyday back-to-school items to survive a shooting, shedding light on the gruesome reality that students face,” a statement by SHP reads.
Throughout the video, viewers hear a student boasting about his new sneakers as he runs from gunshots, see another using a sock as a tourniquet on a wounded classmate and watch a boy use his new skateboard to break a classroom window to escape the building.
The video ends with a girl crying in a bathroom stall as she texts “I love you mom” before the door opens and footsteps CONTINUE READING: Sandy Hook Promises releases jarring back-to-school PSA