Shorting The Lives of Children: No Small Matter
As I wrote in a previous post, “Don’t Let Impact Investors Capture the Non-Profit, Activist Media,” documentary film has been hijacked to advance the social impact investment agenda. I touched on it in a piece about Ted Dintersmith’s, Most Likely to Succeed. Dintersmith launched a Sundance-affiliated program, the Catalyst Fund, matching social justice minded filmmakers with venture capitalist backers. Other “impact” films making the rounds are Invisible Heart, raising awareness around social impact bonds and No Small Matter, a film the Pritzker-backed Choose Children campaign screened widely in advance of California’s elections last fall.
This post unpacks the financial interests behind the latter documentary, which at first glance seems like an innocuous vehicle promoting the importance of early childhood education. That “cradle to career” human capital pipeline Strive has planned? The one intended to move hundreds of millions of “social benefit” venture capital? Well, someone has to rough in plumbing to the nursery, and that’s the job No Small Matter is meant to do. Investors hope strategic screenings for audiences primed to receive their carefully crafted messages will put voters in the proper mindset to act with a sense of urgency when intended legislation surfaces. When targeted bills come up, these influencers will be eager to press their elected officials to pass them.
The transactional nature of the financial arrangements between documentary filmmakers and social entrepreneurs is made clear in a panelpresentation from the 2012 Social Enterprise Conference, which was held at Columbia Business School. During the panel, “Media as Catalyst: Story Telling and Social Action,” Diana Barrett, former Harvard Business School professor and founder of the film production venture The Fledgling Fund, articulated her strategy. The Fledgling Fund backed the Invisible Heart SIB CONTINUE READING: Shorting The Lives of Children: No Small Matter – Wrench in the Gears