Bill Gates Is a Nudge!

NITI Aayog plans ‘nudge unit’ to help push government's flagship schemes - The Economic Times:
Bill Gates Is a Nudge!

Read more at:

http://economictimes.indiatimes.com/articleshow/54041144.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst

Nudge Theory explanation - http://www.businessballs.com/nudge-theory.htm