Amplify in the dumper. Another Joel Klein/Chris Cerf loser.
| Rupert Murdoch and Joel Klein |
"A lot of poor quality work passed off as final products, most everything is worked out in production leading to many hot fixes and more long hours. Little respect for teachers or end-users in many within the company.... No, I would not recommend this company to a friend." -- A 2013 Review from a former Wireless Generation employeeWhat happened to Amplify? It's a bust. School districts who bought in are screwed. Thanks Joel Klein and Chris Cerf.
Rupert Murcoch's News Corp spent nearly $1 billion on its digital education business, In 2010, they paid $360 million for a 90% stake in Wireless Generation, a company based in Brooklyn that specializes in education software, data systems and assessment tools which was supposed to help teachers analyze student performance and customize lessons.
Once the Murdoch criminal scandal in Europe died down, former N.Y. schools Chancellor Joel Klein led the company’s aggressive push into the U.S. education market and New Jersey schools chief Chris Cerf left his job to become chief executive of Murdoch's Amplify Insight ed tech firm.
Murdoch, Klein and Cerf became the darlings of U.S. corporate school reformers and international criminal Murdoch, whose company is an ALEC supporter, even keynoted Jeb Bush's 2011 Education Summit.
Hundreds of cash-strapped public school districts (including Chicago) were encouraged to fork over hundreds of millions of dollars in no-bid contracts and handed Murdoch's people control of all student records and family information. Amplify, became a top industry seller.
But News Corp. announced today that it would cease actively marketing Amplify’s Access products to new customers. It claims it will continue to provide Schooling in the Ownership Society: Amplify in the dumper. Another Joel Klein/Chris Cerf loser.: