“Reframing” California Common Core for a Better Public Sale
The Frameworks Institute is a nonprofit dedicated to promoting the images of other nonprofits with the goal of hooking the public regarding the target nonprofit’s agenda:
Changing the conversation on social issuesFrameWorks designs, conducts and publishes communications research to prepare nonprofit organizations to expand their constituency base, to build public will, and to further public understanding of specific social issues.In addition to working closely with social policy experts familiar with the specific issue, its work is informed by a team of communications scholars and practitioners who are convened to discuss the research problem, and to work together in outlining potential strategies for advancing remedial policies. FrameWorks also critiques, designs, conducts and evaluates communications campaigns on social issues. Its work is based on an approach called “Strategic Frame Analysis™,” which has been developed in partnership with UCLA’s Center for Communications and Community. [Emphasis added.]
Frameworks is California-based. In March 2013, a number of “influential philanthropists” enlisted Frameworks to develop– here it comes– “a new Core Story of Education”:
Recognizing the challenge that nonprofit and public-sector leaders face in engaging the American public in meaningful education reforms, an influential group of philanthropic leaders came together to partner with the FrameWorks Institute in developing an effective new ways of talking about this critical issue: a new Core Story of Education.With funding from Nellie Mae, Ford, Hewlett, Mott, Kellogg, NoVo and Raikes Foundations; significant previous related funding from Lumina and The John D. and Catherine T. MacArthur Foundation; and recently-added funding from“Reframing” California Common Core for a Better Public Sale | deutsch29: