On Charter Schools, Say This, Not That
A new guide to charter messaging urges advocates to steer clear of corporate speak
Once every four minutes, a passionate charter advocate accidentally lapses into the kind of clinical corporate speak that can leave listeners cold—not to mention kids out of the equation. Would that there were a way to remedy this problem once and for all… Great news, reader. Problem solved! A handy new guide to charter school messaging ensures that never again will you accidentally say *market share* when you mean *student share* or *businesses* when what you really meant to mean all along was *schools.*Say this, not this
The Charter School Messaging Notebook was prepared for theNational Alliance for Public Charter Schools by the Glover Park Group, which specializes in *creative, disruptive thinking, deep insights and senior counsel* (Shout out to my secret reformy pal for sharing…) And the results are crystal clear, reader. *When we use words that work, people like what they hear—and that means more support for charter schools.* In other words, say this, not this…
The Charter School Messaging Notebook was prepared for theNational Alliance for Public Charter Schools by the Glover Park Group, which specializes in *creative, disruptive thinking, deep insights and senior counsel* (Shout out to my secret reformy pal for sharing…) And the results are crystal clear, reader. *When we use words that work, people like what they hear—and that means more support for charter schools.* In other words, say this, not this…
Know when to change the subject
Well that was easy. But just to be safe, you’ll want to print and laminate this essential *Say This/Not This* chart with you as a constant reminder never to say *experiments* when what your really meant, of course, was *responsive to student needs.* Which means thaOn Charter Schools, Say This, Not That | EduShyster: