Geaux Teacher!: Consumers Have Rejected the Common Core Sales Pitch

Geaux Teacher!: Consumers Have Rejected the Common Core Sales Pitch:

Consumers Have Rejected the Common Core Sales Pitch

This insightful article reported from "Politico"  is by Stephanie Simon.  Thanks to Stephanie for pulling back the curtain on a product that no sales pitch with its faulty methods of persuasion could SELL to arguably the largest group of saavy consumers in America - MOMS!  That's because the "product" -Common Core - was meant to be consumed by their children and MOMS look closely at any product for their kids. Two major criteria just didn't make the cut: Will it harm them? Will it make them happy?

Since education and Common Core have become products in a free market economy, it's time to hold the owners of the Common Core copyright (CCSSO and NGA)  accountable for quality control and false advertising. Is this just another of Bill Gates' "Microsoft monopolies"? 


http://www.politico.com/story/2014/07/the-common-core-pr-war-109460.html#.U9lc6r0gBfE.twitter

The millions have proved no match for the moms.

Supporters of the Common Core academic standards have spent big this past year to persuade wavering state legislators to stick with the new guidelines for math and language arts instruction. Given the firestorm of opposition that took them by surprise, they consider it a victory that just five states, so far, have taken steps to back out.

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But in a series of strategy sessions in recent months, top promoters of the standards have concluded they’re losing the broader public debate — and need to devise better PR.

Consider: Conservative commentators Glenn Beck and Michelle Malkin held a crackling town hall meeting last week describing the Common Core as a threat to local control of education. The two-hour event was simulcast in 700 movie theaters nationwide and will be rebroadcast Tuesday night in more than 500.

About 10,000 aspiring activists have since downloaded Beck’s “action plan” for defeating the standards. Beck’s slogan, “We will not conform,” is still echoing on Twitter. FreedomWorks, the tea party group that co-sponsored the event, is planning Skype chats  Geaux Teacher!: Consumers Have Rejected the Common Core Sales Pitch: