Schooling in the Ownership Society: A handful of Common Core text/testing publishers buying up everything in sight

Schooling in the Ownership Society: A handful of Common Core text/testing publishers buying up everything in sight:

A handful of Common Core text/testing publishers buying up everything in sight

Captive audience marketing to kids on Channel 1 

Boston-based Houghton Mifflin Harcourt just acquired Channel One and Curiosityville. HMH is one of the biggest text/testing publishers cashing in on the booming Common Core market, along with Pearson and McGraw-Hill.  In  2007, Pearson acquired Harcourt Assessment and Harcourt Education International.

Channel One News, founded in 1989 by school privatizer and captive-audience marketing guru Chris Whittle, produces daily news programs along with paid ads that are broadcast to nearly 5 million students in upper-elementary, middle, and high schools across the United States. The shows are delivered online and via satellite. On April 17, Channel One News devoted nearly one third of its program  to a “news story” about the U.S. Army.

Adding the video-production capabilities of Channel One to the publishing company will help it market its Go Math! program.

From Channel One's vantage point, the acquisition will mean the digital-content company "can leverage HMH's leading K-12 market position and its deep  relationships with school districts across the U.S. to offer innovative digital content and resources on an evenSchooling in the Ownership Society: A handful of Common Core text/testing publishers buying up everything in sight: