Brand names in NY standardized tests vex parents
'Just Do It'? Brand names within NY standardized tests raise suspicions of product placement
By Karen Matthews, Associated Press7 hours ago
FILE- In this June 21, 2013 file photo, Nike Shox running shoes are displayed in Tampa, Fla. Nike Inc.’s copyrighted phrase “Just Do It” has shown up on standardized tests given to New York students in grades three to eight in April 2014. Some parents are wondering what it was doing on some of New York’s Common Core standardized English tests. (AP Photo/Chris O'Meara, File)
NEW YORK (AP) — "Just Do It" has been a familiar Nike slogan for years, but some parents are wondering what it was doing on some of New York's Common Core standardized English tests.
Brands including Barbie, iPod, Mug Root Beer and Life Savers showed up on the tests more than a million students in grades 3 through 8 took this month, leading to speculation it was some form of product placement advertising.
New York state education officials and the test publisher say the brand references were not paid product placement but just happened to be contained in previously published passages selected for the tests.
Some critics aren't so sure and questioned why specific brand names would be mentioned at all.
"It just seems so unnecessary," said Josh Golin, associate director of the Campaign for a Commercial-Free Childhood, which monitors marketing directed at children.
"It would be horrible if they were getting paid for it," he said. "But even if they're not, it's taking something that should not be a commercial experience and commercializing it."
The test questions have not been made public, and teachers and principals are barred from discussing them. But teachers posting anonymously on education blogs have complained that students were confused by the brand names, which were accompanied by trademark symbols.
The Nike question was about being a risk taker and included the line, "'Just Do It' is a registered trademark of Nike," according to students who took the test.
Sam Pirozzolo, of Staten Island, whose fifth-grader encountered the Nike question, said there was apparently Brand names in NY standardized tests vex parents - Yahoo Finance: