Branding Education
What if we were serious about treating education like a business?I recently finished an advance copy of What Great Brands Do by Denise Lee Yohn. It is a book that has absolutely nothing to do with education. Instead, Yohn looks at how brands from Kodak to Nike fail or succeed, and how building a brand leads to a higher level of real success. Yohn has been around through several decades of corporat
The Gates Wants Us To Take a Stand
Over at Inside Higher Ed, Dan Greenstein and Vicki Phillips are making yet another pitch for the Core on behalf of the Gates Foundation (Greenstein is director of postsecondary success and Pillips is director of education). I would love to tell you that they have shiny new talking points to offer, but no-- it's the same old fluffernuttery. Here's the breakdown.They begin with a mystery-- why, the
4-27-13 Curmudgucation Week
CURMUDGUCATION: Brookings Research Reveals Teachers Are the ProblemBrookings will release a new book this week with the charming title Teachers versus the Public: What Americans Think about Schools and How To Fix Them.And yes-- that title tells us where we're going right off the bat-- teachers really are the problem. In fact, teachers aren't just the opposition-- teachers aren't even American. Per