San Antonio Districts Launch "Go Public" Campaign
Enlargephoto by: Gabriel Pérez
Facing an influx of new charter schools to the area and coping with state-level budget cuts, Bexar County's 15 school districts have united behind a campaign to emphasize the benefits of traditional public schools.
The "We Go Public" effort, which will feature social media outreach along with radio and TV ads, will focus on what it calls the "core strengths" of local public schools, including the experienced teaching corps, a variety of extracurricular activities, diversity in learning experiences and the sense of community the schools provide. The initiative is co-chaired by three of San Antonio’s business leaders: USAA CEO Josue Robles, Toyota Manufacturing President Chris Nielsen, and CST Brands CEO Kim Bowers.
“The concept of educating all people regardless of race, class or socioeconomic status is the engine that has made America a great nation and an economic power,” Robles said in a statement. “Society has asked public schools to carry a heavier load, to cut back their budgets, to pass all the tests, to feed the hungry, to minister to the sick, to be all things to all people.