Wednesday, August 7, 2013

Missouri Education Watchdog: Data Quality Campaign and AT&T Want Your Personal Information. Why?

Missouri Education Watchdog: Data Quality Campaign and AT&T Want Your Personal Information. Why?:

Data Quality Campaign and AT&T Want Your Personal Information. Why?

 
Do you know where or how your data is being shared via AT&T or Data Quality Campaign?


This post is a follow-up to yesterday's article on the Data Quality Campaign announcing the intent to advocate forinclusive, aligned, and relevant education and workforce data. DQC does not detail what those three adjectives represent in education data and if these are solely assessment data or if it includes personal data on students and families.

Data mining is rampant and includes the gathering of your information by private companies.  Recently I received a letter from AT&T informing me they were going to sell my information to third parties.  Below is the resulting correspondence I had with AT&T and my children.  We owe our children in public schools the same diligence to protect their data from third party vendors and various federal agencies.

Before you read the emails, here is some history about AT&T's educational connection with DQC.:     
 AT&T is a funder for the Data Quality Campaign, an organization that wants to merge educational data with workforce data.
  •  AT&T has given millions ($500,000 to DQC) to push data driven methods in schools.
  • What information does AT&T want to mine on its customers and where will this information be sent, stored and how will it be used?
  • If AT&T customers can opt out of privacy data mining, then why isn't this option mentioned in the original email?
  • If AT&T does offer opting out, then shouldn't parents have this option as well for their children in public school education?
  • Why do private businesses and public education believe that people want to be tracked?  Why do they believe they have the right to do so?

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Original Message:


July 11, 2013

Regarding Account Number: xxxxx


Dear Valued Customer,

We know your privacy is important, so we've made it a priority to talk to you about it. We're revising our Privacy Policy to make it easier to understand, and we want to point out two new programs that could help us and other businesses serve you better.

The first program will make reports available to businesses. These reports will contain anonymous information