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Companies Say the Darnedest Things As They Try to Avoid Regulation
BY EMAIL FROM THE PREVENTION INSTITUTE
22 May 2013 :: Tobacco. Leaded paint. Junk food. Sugar-laced soda. Seems like every time communities or states try to pass laws that would help protect families and children from unhealthy products, a public relations effort is unleashed by the makers of those products and their allies.Scientists friendly to industry are funded to cast doubt on the consensus of other scientists that say cigarette smoke causes cancer or that sugar-sweetened drinks are a major contributor to diabetes.
Front groups disparage the regulatory efforts and talk about the freedoms that may be taken away — like people's "right" to smoke cigarettes on airplanes or in restaurants, or the "first amendment rights" of companies to advertise junk food to toddlers.
Companies start telling us how much they care about us and our children and create new programs to demonstrate it.
In a two-part series in Forbes Online that began yesterday and concludes today, Prevention Institute's Rob Waters and William L. Haar take a look at Coca-Cola's new "Live Positively" campaign and at the "nanny state" rhetoric raised by so-called independent groups that promote junk science, and can be counted on to oppose any attempt to rein in the marketing of unhealthy products.
We all want a marketplace that supports small businesses to sell healthy products and families to have truly healthy choices in buying