UFT’s takes to the tube to diss evals and Bloomberg’s legacy
The United Federation of Teachers ratcheted up pressure on Mayor Bloomberg over teacher evaluations with a new television ad campaign that will run daily between now and Jan. 17.The 30-second spot — and an accompanying statement from Michael Mulgrew — take aim at Bloomberg’s education legacy during the 11 years he’s been in office.
The ad begins with a still shot of a young student who has grown up through the city school system during the Bloomberg’s tenure, entering first grade during the mayor’s first year in office.
“And while she’s changed a lot, he hasn’t,” the narrator says, as negative tabloid and op-ed headlines fill the screen. “It’s still his way or the highway, at whatever cost.”