Saturday, October 6, 2012

The in box. Jon Bauman, former TRS Director comments. « Fred Klonsky

The in box. Jon Bauman, former TRS Director comments. « Fred Klonsky:


The in box. Jon Bauman, former TRS Director comments.

Fred,
At the outset, I would like to send my thanks and compliments to you on a very informative and thought-provoking blog. I recently stumbled across your site via Capitol Fax.
The wise man that tought me about PR and “messaging” often said “Short statements convey powerful messages.” For example, TRS’ Statement of Purpose-Retirement Security for Illinois Educators. Short, to the point, and words to live by for all TRS staff.
I’m loathe to critique my successor, but I think at least part of the problem here is how things are being said as much as what is being said.
It seems to me that any effort that requires multiple explanations of intent is doomed to fail. It is