How to talk to parents in Dallas: Use "power words"
It seems that Dallas ISD Superintendent Mike Miles wants the district to undergo a makeover — including how it communicates with the public.The first thing he asked his communications chief Jennifer Sprague to do was, distribute flyers to all his principals and A.P.s advising them on how to best communicate with parents and community members.
The multipage brochure recommends “power words”, “acknowledgement phrases” and “headlines” principals