Marketing Education Reform
The one segment of education reform that seems to always outshine the others is marketing. I continue to be amazed at just how good we are at it. When Walmart and other corporate reformers announced their teachers rock campaign, I expected that Americans would greet it with the same suspicion they would regard Chick-fil-a sponsoring a gay pride parade. Boy, was I wrong. They ate it up. In Chicago, corporate reformers have been battling the Chicago Teachers Union for awhile now and branding their message to appear to be grassroots. This is great stuff as seen in this whiny CTU video:
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In trying to do our part, we focused groups several key education reform concepts and found we were starting to get a lot of push back as these issues become more prominent. However, we found a way to make them much