A big grant to revamp online publishing
by Dale Mezzacappa on Aug 29 2012 Posted in Latest news
The Notebook will be revamping its publishing and implementing new digital strategies for reaching parents and other core audiences, thanks to a two-year, $202,000 grant just awarded by the John S. and James L. Knight Foundation.
The grant, through Knight's Community Information Challenge, will help theNotebook build its audience by producing more multimedia content, expanding its use of social media, and making its content more accessible via mobile devices.
The main goal of this project is to do a better job of informing and serving Philadelphia public school parents, many of whom do not have broadband Internet access at home.
Notebook readership surveys have shown that the bimonthly print edition has a