Vendors: Villains or Visionaries?
And now for something completely different… As an educator who has organized and attended many education conferences over several decades, I have made a few observations about the unique relationship between educators, and vendors of education materials or educational technology. The reason for my consideration of this topic is because I will be participating in the Software Information Industry Association’s (SIIA) Ed Tech Industry Summit in San Francisco next week. Most of my conferences have been with a majority of educators in attendance and a minority of vendors. At this conference it will be mostly vendors and very few educators aside from me. I am actually flirting with the dark side in answering the many calls for consulting in regard to my Social-Media-in-Education experience.
Of course my reference to the “Dark Side” is a perfect example of what I now plan to address. Just how do many educators view vendors? The ironic point to this teacher-vendor relationship is that many of these people took the same education courses in college, but found that damned divergent road in the woods and travelled down different paths. I have often told students in education methods classes that the skills that they were learning were skills that they could apply in many places other than the classroom. I often thought that to be sound advice to kids trying for hundreds of teaching jobs sought after by thousands of applicants.
An often voiced complaint by conference attendees is that they don’t want too many vendor directed presentations or workshops. I always found that surprising in that who better knows the product and its potential
Of course my reference to the “Dark Side” is a perfect example of what I now plan to address. Just how do many educators view vendors? The ironic point to this teacher-vendor relationship is that many of these people took the same education courses in college, but found that damned divergent road in the woods and travelled down different paths. I have often told students in education methods classes that the skills that they were learning were skills that they could apply in many places other than the classroom. I often thought that to be sound advice to kids trying for hundreds of teaching jobs sought after by thousands of applicants.
An often voiced complaint by conference attendees is that they don’t want too many vendor directed presentations or workshops. I always found that surprising in that who better knows the product and its potential