Wednesday, May 23, 2012

Jeb Bush Comes Out of Hiding and Joins Desperate FCAT PR Counterattack | Scathing Purple Musings

Jeb Bush Comes Out of Hiding and Joins Desperate FCAT PR Counterattack | Scathing Purple Musings:


Jeb Bush Comes Out of Hiding and Joins Desperate FCAT PR Counterattack

At some point, Jeb Bush was going to have to take ownership of the FCAT disaster. The Orlando Sentinel‘s Leslie Postal reports that the foundation run by Bush has joined the PR effort of  Florida Governor Rick Scott to fight back against growing FCAT outrage.
A public relations firm and former Gov. Jeb Bush’s education organization helped the state craft a message that would explain this year’s low FCAT scores to the public
 Gov. Rick Scott’s office also weighed in, suggesting the Florida Department of Education should make it clear FCAT scores are expected to drop because the state has raised academic standards.
 This “FCAT messaging” help is described in emails between DOE and the Governor’s staff available on Scott’s new “sunburst” website. The emails suggest Bush’s groups were in the thick of