Measuring Journalist Quality
Journalists play an essential role in our society. They are charged with informing the public, a vital function in a representative democracy. Yet, year after year, large pockets of the electorate remain poorly-informed on both foreign and domestic affairs. For a long time, commentators have blamed any number of different culprits for this problem, including poverty, education, increasing work hours and the rapid proliferation of entertainment media.
There is no doubt that these and other factors matter a great deal. Recently, however, there is growing evidence that the factors shaping the degree to which people are informed about current events include not only social and economic conditions, but journalist quality as well. Put simply, better journalists produce better stories, which in turn attract more readers. On the whole, the U.S. journalist community is world class. But there is, as always, a tremendous amount of underlying variation. It’s likely that improving the overall quality of reporters would not only result in higher quality information, but it would also bring in more readers. Both outcomes would contribute to a better-informed, more active electorate.
We at the Shanker Institute feel that it is time to start a public conversation about this issue. We have requested and received datasets documenting the story-by-story readership of the websites of U.S. newspapers, large and small. We are using these data in statistical models that we call “Readers-Added Models,” or “RAMs.”
Of course, in specifying these models, we had to address many different, often intractable issues.
Perhaps most basically, newspapers vary in terms of their overall readership, which means that a story on the
There is no doubt that these and other factors matter a great deal. Recently, however, there is growing evidence that the factors shaping the degree to which people are informed about current events include not only social and economic conditions, but journalist quality as well. Put simply, better journalists produce better stories, which in turn attract more readers. On the whole, the U.S. journalist community is world class. But there is, as always, a tremendous amount of underlying variation. It’s likely that improving the overall quality of reporters would not only result in higher quality information, but it would also bring in more readers. Both outcomes would contribute to a better-informed, more active electorate.
We at the Shanker Institute feel that it is time to start a public conversation about this issue. We have requested and received datasets documenting the story-by-story readership of the websites of U.S. newspapers, large and small. We are using these data in statistical models that we call “Readers-Added Models,” or “RAMs.”
Of course, in specifying these models, we had to address many different, often intractable issues.
Perhaps most basically, newspapers vary in terms of their overall readership, which means that a story on the