PSAT for 1-17-12: Time to put pressure where it really hurts
For the past few years I’ve been trying pretty much single-handedly to goad people into a boycott of Microsoft, WalMart, and other corporations behind the attack on public education. Three years ago, I publicly vowed to stop using the Microsoft operating system, and I did. The bottom point under Take Action on the right hand side of this site urging the boycott has been there for at least a year.
So far, Microsoft and WalMart seem to be doing pretty well without me.
Boycotts are tough. Maybe impossible on this scale.
So, more recently, I’ve been zeroing in on a related idea that may be a more effective, easier way to challenge the power of what Diane Ravitch calls the Billionaire Boys Club.
Sticking those school reform vultures right in their corporate image. It’s their Achilles heel.
A business’s corporate image is its overall reputation, the way its activities, products or services are perceived