Cablevision’s iO TV Launches “Semillitas” Channel for Latino Toddlers and Preschoolers
SOMOSTV today announced the launch of “Semillitas,” a TV channel targeting Latino toddlers and preschoolers from 0-5 years of age with the goal of helping parents preserve their language and cultural roots, on Cablevision’s iO en espanol package. Semillitas offers 24 hour, state-of-the-art animation from Latin America, Spain, the United States and other countries, dubbed in neutral Spanish in a safe, soothing, culturally relevant graphic package.
Semillitas’ programming strategy targets a segment that represents 27 percent of the total 0-5 years of age bracket in the U.S. (as a contrast, Latinos as a whole make up 15 percent of the total U.S. population). According to recent Census results, Latinos have reached the 50 million mark and are responsible for the growth of the country’s population, becoming the first ethnic minority. Latino mothers consider the early ages as a critical time to seed the elements of their heritage, knowing that their children will become mainstream with formal education and other cultural elements and Semillitas’ goal is to contribute in