What a revolting development this is
COLUMNIST
It's pretty clear why Jamie Oliver - British chef promoting healthful foods in school lunches (the force behind TV's Jamie Oliver's Food Revolution) - has been banned from filming in a Los Angeles school.
The food advertising world, like L.A. school officials, seem to believe that kids automatically reject eating what's good for them. We see the anti-Jamie-theory effect in TV commercials suggesting that we should not let our children know that some grocery items actually contain either fiber or vitamins.
One televised cereal ad shows a parent covering the "fiber" portion of the box label as if it were a toxic warning. On the positive side, however, the child does taste a flake of the cereal and actually likes it, despite being shielded protectively from its nutritional health benefit.
Are we raising stupid kids or are we acknowledging stupid parents?
Countering obesity by selecting fruits, vegetables and whole grains is mocked as turning off appetites