Billions v. Millions: New 501(c)(4) goes on the air against the NJEA
AP
Updated.
The school choice movement in New Jersey is going pro.
Better Education for Kids (B4K), a new 501(c)(4), went on the air today with a $1 million Philly and NYC market TV ad campaign to counter the NJEA’s air war against Gov. Chris Christie’s reform agenda.
“President Obama supports education reform. Gov. Christie too,” the announcer says. “So why is the teachers union spending millions attacking Christie and bipartisan reformers?”
Hedge fund managers David Tepper, a Livingston Democrat, and Alan Fournier, a Republican, are the money behind B4K. The brains — and public education advocates aren’t going to like this — is Derrell Bradford, who left Newark-based E3 (Excellent Education for Everyone) last week to become B4K’s executive director.
“A day,” Bradford laughed when I asked how long B4K had been up and running.
Tepper and Fournier have given generously to a number of causes over the years. Asked what their interest in