Chip Heath: Mrs. Deats' Science Lesson Was Made to Stick
What makes certain ideas "sticky"?
The Heath brothers, Chip a psychologist and Dan an education consultant, say an idea is likely to stay with you when it's presented as a Simple, Unexpected, Concrete, Credible, Emotional Story.
Chip will draw from Made to Stick: Why Some Ideas Survive and Others Die and Switch: How to Change When Change is Hard for his keynote at ASCD's 2011 Annual Conference.
We asked Chip Heath, What's a school lesson that's stuck with you into adulthood? Heath told us:
In Mrs. Deats' third grade class we did some science lessons about gases. That's a pretty