Foundation to push for school choice
Indianapolis-based nonprofit launches six-figure campaign in Indiana, three other states
With education reform at the top of the Indiana General Assembly's to-do list, a private group has begun a six-figure ad campaign to promote wide-ranging school choice.
The Foundation for Educational Choice, an Indianapolis-based nonprofit formerly known as the Milton and Rose D. Friedman Foundation, this week began radio advertisements in Indianapolis featuring the slogan: "Option: the next chapter in education."
Next week, ads will appear on billboards and city buses and online. The foundation plans to spend $400,000 to $500,000 on the campaign in Indiana, or about 10 percent of its 2010 revenue, said its president, Robert Enlow. Enlow said the foundation would launch similar campaigns in three other states -- Oklahoma and two others he declined to identify.
Proponents of choice say students should be allowed to attend any school they want and that the public money spent on them should