Tuesday, September 14, 2010

Education Week: San Diego Schools Consider Allowing Ads on Campus

Education Week: San Diego Schools Consider Allowing Ads on Campus

San Diego Schools Consider Allowing Ads on Campus

Some San Diego schools would allow ads in libraries, hallways and other campus areas under a district proposal to help ease the pain of budget cuts.

The San Diego Unified School District's proposed policy is modeled on others that have embraced corporate sponsors in the last two years, including districts that cover Miami and Orlando in Florida and Santa Rosa and Chula Vista in California. The school board will consider the policy Tuesday.

"It's part of an emerging trend as districts face more deficits," said Bernie Rhinerson, San Diego's chief district relations officer and author of the proposal.

The San Diego district said its annual budget has been cut $270 million over three years,