Fort Worth, San Antonio to be test markets for state education campaign
Fort Worth and San Antonio will be the test markets for a new Texas Higher Education Coordinating Board grassroots campaign called Generation TX, which is designed to encourage all Texas students to attend college.
The program will launch at the beginning of the 2010-2011 school year. These pilot markets will lay the foundation for building a movement focused on creating a culture of college and career readiness that will expand statewide in subsequent years, according to state officials.
“It’s an attempt to reach out to young people of all backgrounds and say, we want you to be the greatest generation in the history of this state,” said Raymund Paredes, Texas Commissioner of Higher Education, speaking at the Irving Chamber of Commerce State of Higher Education program on May 25. “And the key to being the greatest generation in the history of this state is for you [the students] to get a good education.”
Paredes said the campaign’s message will be designed for different regions of the state.
“We’re going to reach out to the whole state and the particular populations of those different regions,” he said. “I’m from El Paso,