Tuesday, May 25, 2010

Cartoon Network plans major anti-bullying campaign - Boston.com

Cartoon Network plans major anti-bullying campaign - Boston.com

Cartoon Network plans major anti-bullying campaign

This undated image provided by the Cartoon Network shows the company logo.This undated image provided by the Cartoon Network shows the company logo. (AP Photo/Cartoon Network)
By David Crary
AP National Writer / May 25, 2010
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NEW YORK—Next fall, when millions of kids tune into Cartoon Network to watch Bugs Bunny, Scooby-Doo and other favorites, they'll encounter something new -- an ambitious campaign to enlist them as foot soldiers in the fight against bullying.
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Unlike many bullying programs, this one is geared toward middle school, where experts say bullying is most common. It also targets not bullies nor the bullied, but kids who witness bullying, giving them appropriate techniques to intervene.
"There are specific strategies young people can learn to make a difference in their schools and communities," said Alice Cahn, Cartoon Network's vice president of social responsibility. "We decided to focus on those who watch bullying happen -- the bystander community -- who know they should do something, but are not sure what."

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