Monday, April 12, 2010

http://blog.pointclear.com/blog/bid/27196/B2B-Sales-Marketing-and-STEM-Education

http://blog.pointclear.com/blog/bid/27196/B2B-Sales-Marketing-and-STEM-Education

B2B Sales, Marketing … and STEM Education?

The issues surrounding lead generation, prospect nurturing and sales opportunities take most of my professional attention, and I would venture a guess that readers of this blog are similarly pre-occupied.
But as a business person working in technology-oriented industries, I'm increasingly aware of how we are impacted by trends surrounding the state of science, technology, engineering and math (STEM) education, including:

      • The current STEM workforce is 82% white, 75% male and nearing retirement.

      • Women earn disproportionately fewer bachelor's degrees in STEM-related fields.

      • Roughly half of U.S. students who begin pursuing engineering degrees don't complete them.

      • 16% of all undergraduate degrees are awarded in STEM fields in the U.S. compared to more than 50% in China.