A group of students from UC Berkeley’s
Haas School of Business want to know why some families choose an OUSD education for their children (and exactly how they arrived at that conclusion) and why others opted for charter, parochial or independent schools.
Their online survey is open until midnight Sunday for all Oakland residents with children who are 22 or younger. You can take it in
English or
Spanish.
The survey asks questions about perceptions of safety, cleanliness, enrichment programs and school demographics at each of the schools the family considered. It will be interesting to see those findings, as well as the resulting recommendations to the Oakland school district about its “messaging” strategy and public image.
Michelle Florendo, one of the student-researchers, pointed out a consequence of
