Wednesday, January 27, 2010

Teachable Moments: SD Unified considers ways to bring in money

Teachable Moments: SD Unified considers ways to bring in money:


"The discussion about whether to accept advertising at San Diego Unified School District high schools and on the district’s Web site led board member Katherine Nakamura to turn to the two student representatives attending the SDUSD board meeting Jan. 26, to ask their opinion on the subject.

Morse High School’s Associated Student Body president Joy Erika Diwa urged caution. She worried about the motives of advertisers and described a class where students studied the promotional claim by Ethos Water that the company would donate a percentage of its profits from every bottle of water sold.

An examination of the fine print by students revealed that only five cents out of every $2 bottle of water would go toward humanitarian needs in Africa, which led her to say, “Ethos doesn’t really have ethos at all.”"