"Fresno, California -- Thousands of people are in Fresno for the Hmong New Year celebration. And they're bringing plenty of buying power with them. In the thirty years since they arrived in the Valley the Hmong population has grown into a strong economic and social force.
Driving south on Highway 99 through Fresno you'll roll by dozens of billboards, but there is one that will catch your eye like no other. An attractive young woman in traditional Hmong dress is advertising a store ... 'T.C. Fresh Meat Supermarket.'
The young woman works as a cashier ... her boss ... Thong Xiong ... is a young Hmong entrepreneur. 'I love to do something different,' said Xiong.
Xiong bought billboard space around Fresno last month to advertise his three year old business. The businessman knew many eyes would be on his signs this week as thousands of Hmong descend on Fresno for the Hmong New Year celebration."
Driving south on Highway 99 through Fresno you'll roll by dozens of billboards, but there is one that will catch your eye like no other. An attractive young woman in traditional Hmong dress is advertising a store ... 'T.C. Fresh Meat Supermarket.'
The young woman works as a cashier ... her boss ... Thong Xiong ... is a young Hmong entrepreneur. 'I love to do something different,' said Xiong.
Xiong bought billboard space around Fresno last month to advertise his three year old business. The businessman knew many eyes would be on his signs this week as thousands of Hmong descend on Fresno for the Hmong New Year celebration."