Educated Guess » Blaming the state is losing parcel tax strategy:
"Denouncing Sacramento for a school district’s financial troubles may be satisfying — and valid – but it’s a poor strategy for convincing voters to pass a parcel tax, according to pollsters who surveyed voters in Santa Clara County last month. Their advice to school trustees looking to a parcel tax to help survive the bleak next few years: Don’t whine and don’t scapegoat.
It won’t cut it to blame the state for your district’s financial troubles. Instead, convince voters that you have a plan to improve core academic programs.
The pollsters’ conclusion, that passing a parcel tax would be tough but doable, follows last Tuesday’s election in which seven of 11 parcel taxes passed statewide. Parcel taxes in two districts got less than the requisite two-thirds majority but more than the 55 percent threshold that Sen. Joe Simitian is proposing with a stalled proposed constitutional amendment SCA 6. (Only parcel taxes in Long Beach and Oxnard failed to get even majority support.)
EMC Research of Oakland and TBWB Strategies of San Francisco surveyed 900 likely voters in 2010. Their message is counterintuitive: It might seem obvious to stress the severe impact on programs of further cuts in state aid.
But dire warnings, Janet Bernstein of EMC and Jared Boigon of TBWB said, tend to reinforce negative impressions of schools, particularly among the 76 percent of voters without kids in public schools. In the survey, 49 percent of voters said that state budget cuts were not the real of problem with education quality, compared with 38 percent who recent cuts have “severely impacted” local schools."
"Denouncing Sacramento for a school district’s financial troubles may be satisfying — and valid – but it’s a poor strategy for convincing voters to pass a parcel tax, according to pollsters who surveyed voters in Santa Clara County last month. Their advice to school trustees looking to a parcel tax to help survive the bleak next few years: Don’t whine and don’t scapegoat.
It won’t cut it to blame the state for your district’s financial troubles. Instead, convince voters that you have a plan to improve core academic programs.
The pollsters’ conclusion, that passing a parcel tax would be tough but doable, follows last Tuesday’s election in which seven of 11 parcel taxes passed statewide. Parcel taxes in two districts got less than the requisite two-thirds majority but more than the 55 percent threshold that Sen. Joe Simitian is proposing with a stalled proposed constitutional amendment SCA 6. (Only parcel taxes in Long Beach and Oxnard failed to get even majority support.)
EMC Research of Oakland and TBWB Strategies of San Francisco surveyed 900 likely voters in 2010. Their message is counterintuitive: It might seem obvious to stress the severe impact on programs of further cuts in state aid.
But dire warnings, Janet Bernstein of EMC and Jared Boigon of TBWB said, tend to reinforce negative impressions of schools, particularly among the 76 percent of voters without kids in public schools. In the survey, 49 percent of voters said that state budget cuts were not the real of problem with education quality, compared with 38 percent who recent cuts have “severely impacted” local schools."