The Associated Press: Industry pushes chocolate milk in schools:
"MILWAUKEE — The creators of the 'Got Milk?' campaign are getting ready to make a big push to keep chocolate milk on kids' minds and on school lunch menus, a plan that has some educators and obesity activists none too pleased.
The new ad campaign from the dairy industry, set to launch Monday, emphasizes that sugary flavorings are ways to get kids to drink milk. Without them, some youngsters won't drink regular milk and won't get its nutrients, the ads say.
The 'Raise your hand for chocolate milk' campaign starts Monday with an ad in USA Today featuring chocolatey brown colors and the launch of a Web site that asks people to sign a petition declaring their support for chocolate milk in school."
"MILWAUKEE — The creators of the 'Got Milk?' campaign are getting ready to make a big push to keep chocolate milk on kids' minds and on school lunch menus, a plan that has some educators and obesity activists none too pleased.
The new ad campaign from the dairy industry, set to launch Monday, emphasizes that sugary flavorings are ways to get kids to drink milk. Without them, some youngsters won't drink regular milk and won't get its nutrients, the ads say.
The 'Raise your hand for chocolate milk' campaign starts Monday with an ad in USA Today featuring chocolatey brown colors and the launch of a Web site that asks people to sign a petition declaring their support for chocolate milk in school."